One of my weekly tasks was to write captions for Sant'Anna Institute's Instagram, Facebook, and LinkedIn. Instagram is Sant'Anna's most active social media platform, so I wrote captions that fit with categories specific to posts on weekdays: beauty shots of Sorrento, student perspectives, academics, Italian culture or health and safety, and student activities. 

 

When posting on Facebook and LinkedIn, I edited captions from Instagram to change the language and focus of the posts for different audiences. While Instagram contains primarily student followers, Facebook has a parent audience, so I emphasized the quality of Sant'Anna's education and health and safety features. When adding posts to LinkedIn, I used more formal language and sentence structure with a focus on academic and professional achievement. Adjusting my writing style to best reach different audiences is one of the most important takeaways from my PWR courses. The ability to analyze and communicate with different types of audiences is a significant skill in any writing and editing field and is a task that both PWR courses and this internship have well-prepared me to fulfill.

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I am most proud of my Thursday posts because I created the Italian Culture 101 theme to educate followers about Italian culture. These posts included how to grocery shop like an Italian, how Italians drink their coffee, and more. The first week of my internship, I took initiative to consider what content would be fresh and informative to my student audience on Instagram. I listened to other students discuss culture shock and the surprising differences between the United States and Italy and came up with the Italian Culture 101 topic. I told my supervisor that this thread would educate both prospective and current students about Italian culture and would catch their attention in a new way on a page that had already been active for a while. Italian Culture 101 reflects my strong analysis of my audience because I thought about my own and listened to other students’ questions about Italy and took the initiative to communicate a cultural need with my supervisors to ease the anxiety of future students while creating content that would draw our viewers in.